France: Passion Beauté to launch an e-commerce site in April 2017

17.02.2017

France: Passion Beauté to launch an e-commerce site in April 2017
LSA, 17 Feb 2017, online:-
Passion Beauté raised EUR 5mn (USD 5.31mn) to launch an e-commerce site and develop its brand in 2017. Passion Beauté plans to launch its e-commerce site in April 2017, before celebrating 25 years in September. The group will also launch an online marketing campaign, in addition to radio adverts, and integrate new ERP (Enterprise Resource Planning) and WMS (warehouse management system) tools at the Rochecorbon logistics site. Passion Beauté aims to earn 5% of turnover via e-commerce by 2020. Passion Beauté will simultaneously develop its physical network, integrating two new locations in 2017, adding to the existing 150 stores owned by Passion Beauté associates. Finally, Passion Beauté will expand its brand, which includes 35 brushes and accessories, launching makeup removers and hydrating face treatments in April and September 2017. Passion Beauté published EUR 116mn turnover in 2016.
©M-Brain
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